Everything you need to know about Threads Threads - the conversation-based app created by Meta - has taken the world by storm July 19, 2023 🤔 What's Threads all about? The platform looks a lot like Twitter, with a feed of largely text-based posts — although users can also post photos and videos — where people can have real-time conversations. Users can log in with their Instagram handle, import their Instagram bio and photo, and have the option to follow the same accounts as they do on Instagram. You can use Threads in 100+ countries and 30+ languages - but the app isn't currently available in the EU due to data privacy regulations. 💥 What has Threads' impact been so far? Threads has crossed 100 million users in less than a week, making it the fastest-growing app of all time. Threads had 95 million posts on its first day of existence. Twitter is feeling the heat, threatening Meta with legal action for creating a "copycat" app. 🤝 How should your brand use Threads? You can’t advertise on Threads - yet. Once the platform grows, it will undoubtedly integrate ads into its business model. Instead, show the human side of your brand with authentic content that showcases your personality and engages users. Right now, there is ample organic reach on Threads - join in the app's early stages to reap the benefits, boosting your brand awareness and reaching your target audience. Threads has had a huge impact in its one-week lifespan - watch this space to see how the app continues to grow. Talk to us for more insights on cutting-edge social media and influencer marketing strategies that'll keep you one step ahead of the competition.