In an event hosted on 27th April, five breakout sessions took place, divided by market, so that each conversation could be led with a local-market focus and allow our company and all the other partners to shine and demonstrate their expertise. 

Paola was joined by Cristino Battista, the Creative Partnerships Manager at TikTok, to explore the power of TikTok creators, how they drive brand fame and how to partner with creators on brand safety. They also delved into how TikTok has made it so easy to collaborate with creators with their many tools and ad formats, which they are constantly adapting and improving. It was a fascinating and lively discussion on these topics and was thoroughly enjoyed by all those who attended. 

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