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YouTube Shorts hits 2 billion monthly views

YouTube’s short video offering proves more popular than TikTok and Instagram Reels

YouTube Shorts are on the rise. The latest statistics revealed by Google show that YouTube Shorts achieved over 2 billion monthly views, surpassing both TikTok and Instagram Reels' monthly user counts.

This is an increase on last year when 1.5 billion people viewed YouTube Shorts per month.

YouTube Shorts may get less hype than TikTok or Instagram - but this new data shows it's not a platform to be overlooked.

Short video is increasingly popular on social media; collaborate with creators who have mastered the format and integrate a cross-platform approach that encompasses YouTube Shorts to ensure maximum reach for your content

Talk to us for more insights on how the latest social media trends will impact your brand.