For SIMon mobile, the new affordable brand from Vodafone, Pulse Advertising created a TikTok campaign that has now been featured in marketing magazine W&V.
The campaign saw TikTok stars Selina Mour and HaoFX create a viral dance trend with SIMon mobile mascot Simon. Using TikTok, Vodafone increased brand awareness amongst a younger demographic. The campaign was also successful in establishing a new trend on TikTok, which was copied by hundreds of users.
With six influencers, we achieved more than 18 million impressions and inspired 200+ user-generated content videos.
Read about our viral campaign in W&V here.
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