Performance and DE&I specialist to lead our UK market

We welcome Supriya Dev-Purkaystha to the Pulse Advertising team as the new Managing Director, leading the UK office.

Supriya is taking up the new position as of 6th September 2021, bringing with her 15 years of experience in marketing, communications and growth hacking. In her last role, Supriya has been focused on supporting the growth of performance marketing agency, ForwardPMX, playing a pivotal role in building up the business in the lead up to the acquisition and subsequent merger of the agency, resulting in the agency growing from 30 people to 1,000 people over her 10 year tenure.

Having overseen Client Services, Business Development, Partnerships, Commercials and DE&I during her 15 year career in digital media, boasting global clients such as Nike, Ralph Lauren, Virgin Atlantic, ASOS and many more, Supriya’s extensive experience of performance marketing and growth management coupled with her relationships with major digital platforms will be highly important to our growth.

Supriya brings with her specialised audience-based marketing expertise to facilitate performance for brands. Influencer Marketing, and in effect, Social-First Marketing, puts audience in the forefront, making this a perfect match. We have been pioneers in Influencer Marketing, and are market leaders in the influencer marketing sphere.

A true visionary, DE&I advocate and a growth strategist, Supriya was named as one of UK’s top 100 BAME Leaders in Tech, and has proven track record across both network and independent agencies. She has been featured on various news outlets and interviews, including Inside Facebook, Agency Executive Series.

“We are more than happy to have Supriya on board. She is a leader in this space, with a track record that enables her to hit the ground running in continuing our expansion across the UK.”

Chris Kastenholz, Co-Founder and CEO

Supriya commented, “I’m delighted to be joining the Pulse family. With, the direction the industry is moving in, and the increasing audience reliance on Social for everything, be it research, news, connectivity, commerce or entertainment,  Pulse’s vision of being social-first, offering Integrated data led Social Advertising and commerce, puts Pulse at the cutting edge of digital advertising. I am hopeful, my experience, knowledge and relationships will act as catalysts to further fuel growth of the agency.”

We have expanded our services beyond Influencer Marketing to Paid Social and Social Media Management, and clients across UK, APAC and Middle East, Supriya joins a young, dynamic and hungry team ready to grow its market share and presence in UK and beyond.