Over the past two years, in collaboration with the Department of Political and Social Sciences of the University of Pavia and Eumetra, our Italian team has explored the influencer marketing industry through an in-depth analysis that considers the communication goals of brands and clients.
In November 2021, the first results were published, following research into the point of view of influencers and content creators.
Now the second set of data will be released, examining the approach of marketing directors and industry experts towards the world of influencer marketing.
The long-term goal of the ongoing collaboration is to build a catalog of influencer marketing knowledge which companies and professionals can draw upon.
In December 2022, our latest research into how marketing directors approach influencer marketing will be published, providing valuable insights into the industry and its development.
Want to gain expert knowledge about the influencer marketing industry? Talk to us.